Variety is the spice of digital marketing, and that is as true for the auto and heavy equipment industry as it is for any other. Your audience will get fatigued if they view the same type of content again and again. Don’t put all of your eggs in one basket, instead invest in photo, video, and blog content equally.
Below are some content ideas to help you kick off your digital marketing strategy:
- Photo Ideas:
- Staff introductions. Connecting with your audience is a fantastic way to drive new business. Once a week, share a photo of someone on your team along with some biographical information. It will add a human touch to your business.
- Announce inventory arrivals. A simple text announcement will not get you far here. People are interested in seeing photos of the cars and equipment you have, so make a splashy photo announcement every time you get something new.
- Video ideas:
- How-to videos. Industry and mechanical knowledge is incredibly valuable for marketing. Create a few simple how-to videos and watch the views roll in. These can be as simple as “How to replace your windshield wiper fluid.” When it comes to cars and heavy equipment, people are always looking for help.
- Highlight car or equipment features. Film the inside of a car or piece of equipment, demonstrate what it looks like to operate it, and offer some brief thoughts on the value of the machine. This can take care of a lot of customer questions before they even arrive on your lot.
- Blog ideas:
- Post reviews. People often get into the automotive or heavy equipment business because they are passionate about it. Capitalize on that and ask your most passionate employees to draft reviews of various cars and pieces of equipment. Their passion will shine through in their writing.
- Create listicles. Audiences love a list. Something like “10 things you should know about ATVs” or “5 features we love in the 2021 Toyota Camry” will drive a lot of audience engagement.
Check back regularly for more content ideas from Dealers NOW.
