Are you looking for an outstanding way to get your customers going (and buying)? Why not try a sizzle real? A sizzle reel is a three-to-five minute video that showcases the best of your marketing efforts. You can create a promo video, pitch reel, or demo video that showcases audio and visuals. Why settle for plain advertising when you can showcase exactly what you want your customers to see?
What is a Sizzle Reel?
A sizzle reel is a short video that combines all sorts of media and marketing content. You can be as creative as you want in showcasing your products or services. Sizzle reels are generally distributed via YouTube or Vimeo links. You can also make your sizzle reel into a presentation for use internally.
You can add a variety of media into your reel, including:
- Media coverage
- Press clippings
- Media placements
- Social media materials
- Interactive media
- Voice and audio
- Graphics and animations
Sizzle reels have gained popularity and have been named one of the best tools for B2B (business-to-business) marketing and communications. A well-crafted sizzle reel can convey those key messages you want your audience to see. That means more customers remembering you, coming to you, and purchasing from your dealership!
How to Create a Sizzle Reel for Your Dealership
Want to captivate your customers with a sizzle reel? Here are some pointers:
- Spend time planning and executing so that minimal quality editing is needed (color, focus, etc.).
- Know your audience and target them.
- Use images that are high-impact and showcase your brand.
- Utilize free software to find graphics and assets to fit into your reel.
- Get to the point as soon as possible in the reel.
- Craft a call to action that demands a response.
Using these pointers, you can craft a great sizzle reel to improve your B2B strategies and target your market and audience. Not sure where to start? Contact us to find out how we can help!
